Do I want a keratin treatment? What is a Keratin? Keratin is a natural protein found in your hair.
The keratin treatments are advanced, in-salon treatments that restore and restructure the hair by infusing a special blend of hydrolyzed keratin deep into the cuticle. The hydrolyzed keratin is bonded to the cuticle with heat from a flat iron to relax the hair’s subcuticle layer, resulting in renewed smoothness and shine.
Living in Tampabay, Florida where it is hot and humid our hair can be naturally frizzy and unmanageable. The hair will be more manageable and easy to style, and will be resistant to humidity. It will feel noticeably softer and silkier, with added life, shine and vibrance. Blow drying times will be greatly reduced. A great time to have the treatment done is directly after permanent color, semi-permanent color or highlights. The treatment seals the color in, making it last longer and appear more vibrant. If you choose to have color applied after the treatment, we recommend waiting at least two weeks. Keratin treatments are an investment so it’s crucial to invest in a great home care to achieve the longevity of your treatment. Salon Estetica only uses Keratin Complex Brand and we recommend the Keratin Complex Shampoo and Conditioner for every day care. If you already have Aveda’s Brilliant, Color Conserve, or Shampure shampoo and conditioner at home these are fine for your keratin treatment after care as well. No drugstore products! As these are damaging for your hair and your keratin treatment as they will cause the cuticle of your hair to open and release the keratin treatment.