What’s in Your Lipstick?


What’s in your lipstick?… many lipsticks on the market today contain various harmful ingredients like phthalates, lead, parabens, butylated compounds (BHT and BHA) These metals and toxins are present in minute quantities in lipsticks. The impact of toxins increases in women as they are absorbed through the skin, and ingested while eating and re-applying lipstick throughout the day. This results in women exceeding the daily intake guidelines for these metals and toxins. Certain harmful ingredients are known to cause cancer. These toxins accumulate in your body over time and cause toxicity. Cadium a metal often found in lipsticks is found in breast cancer tissue and has been found to help cancer cells multiply. They can be harmful to your nervous system and your hormonal system.
Good news…. Let Aveda put a smile on your face. Treat your lips to moisturizing color full of naturally derived ingredients and a refreshing aroma-flavor with certified organic mint. Creamy, full coverage lip color with plant waxes and fruit butters—moisturizes, plumps and smooths the appearance of fine lines. Provides full coverage with a satin finish.
Aveda has pioneered a new way to trace ingredients in it’s supply chain which they call Soil to Bottle.



What is a Keratin Treatment and is it right for me?

 Do I want a keratin treatment? What is a Keratin? Keratin is a natural protein found in your hair.

The keratin treatments are advanced, in-salon treatments that restore and restructure the hair by infusing a special blend of hydrolyzed keratin deep into the cuticle. The hydrolyzed keratin is bonded to the cuticle with heat from a flat iron to relax the hair’s subcuticle layer, resulting in renewed smoothness and shine.

Living in Tampabay, Florida where it is hot and humid our hair can be naturally frizzy and unmanageable. The hair will be more manageable and easy to style, and will be resistant to humidity. It will feel noticeably softer and silkier, with added life, shine and vibrance. Blow drying times will be greatly reduced. A great time to have the treatment done is directly after permanent color, semi-permanent color or highlights. The treatment seals the color in, making it last longer and appear more vibrant. If you choose to have color applied after the treatment, we recommend waiting at least two weeks. Keratin treatments are an investment so it’s crucial to invest in a great home care to achieve the longevity of your treatment. Salon Estetica only uses Keratin Complex Brand and we recommend the Keratin Complex Shampoo and Conditioner for every day care. If you already have Aveda’s Brilliant, Color Conserve, or Shampure shampoo and conditioner at home these are fine for your keratin treatment after care as well. No drugstore products! As these are damaging for your hair and your keratin treatment as they will cause the cuticle of your hair to open and release the keratin treatment.

Keratin Express Treatment $125 this treatment is applied to wet hair with a 30 minute processing time. It gives you the ability to wash your hair after eight hours. This treatment last 6 to 8 weeks with proper home care and depending on lifestyle choices results can be seen up to 12 weeks!
Full Keratin Smoothing Treatment $250 this treatment is applied to dry hair after a keratin clarifying shampoo which will help to change the pH of your hair leaving the cuticle exposed for ultimate deposit of the keratin treatment. You can not get your hair wet for 72 hours after treatment. This treatment lasts up to 5 months with proper home care and depending on lifestyle choices results can be seen up to 6 months!

So You Are Thinking About a Fashion Color For Your Hair

Some Tips to help you decide if a Fashion Color is Right for you..

Here are some tips to make this process successful.
*This will usually take Multiple processes. We will need to make your hair light enough to give you the color you want. If your end result is to be a lavender, we can start with a purple.
*Each step or process will take time and money. Have a consultation with your stylist and let them know what you are comfortable with and they can customize something for your needs.
*Fashion colors do not open the cuticle of your hair and permanently change the pigment of your hair. They only stain it. This means you need quality Aveda take home products to give you healthy hair. Damaged hair is hard to color. You want to make sure you protect your investment.
*Follow the instructions the stylist recommends. Fashion colors only last 4-8 weeks. Keep your follow up appointments. The more your fashion color is layered on the longer it lasts.
*Call to set up your complimentary consultation with one of our Master Stylists 813-236-1800

10 Year Anniversary Celebration at Painting with a Twist

Our team had some down time with a little creativity that didn’t include hair this evening…. we enjoyed our time together at Painting with a Twist in Brandon


Advanced Education at Aveda Institute with Tippi Shorter

What an awesome day of education for some of our team at the Aveda Institute in St Petersburg with Aveda’s Global Artistic Director, Textured Hair Tippi Shorter


Love Event February 2017

Our LOVE Event February 2017
Salon Estetica’s guests showed Love to two local women’s organizations

Dress for Success Tampabay and Mary & Martha House
They brought gently used purses , clothes and purchased Aveda products to benefit the women these two organizations help. All the attendees received complimentary Aveda rituals and special thank you gifts.



Complimentary Services to our AttendeesDress For Sucesslovegroup

Breast Cancer Awareness Whole Lotta Pink “Twisted Fantasy”

October 2013

To kick off Breast Cancer Awareness Month 2013, Whole Aveda Salon and Spa hosted the benefit event “Twisted Fantasy” – a hair show/competition at Sip Lounge. Salon Estetica’s team members presented some pink models with amazing costumes and hair in a “Twisted Fantasy” kind of way.


Eco Walk for Earth Month 2008

Eco Walk 2008 to raise proceeds for Earth month

April 2008

Many of our salon team members and friends participated in the eco walk along Bayshore to help raise funds for Gulf Restoration Network during earth month.


Our first Art Auction for Earth Month

Our first Art Auction for Earth Month

April 2007

to raise proceeds for Earth month. Our art work was donated by Progress Village Magnet Middle School’s Art dept. with the help of Dr. Battle. All proceeds went to a local organization that partners with AVEDA for Earth Month, Gulf Restoration Network. We raised over $1,000. A fun time was had by all.


AVEDA Fashion Show for Breast Cancer

AVEDA Fashion Show for Breast Cancer
October 2011

For Breast Cancer Research. Salon Estetica had 4 entries in the fashion show held at The Vintage Ultra Lounge in St Pete. Tony and his model Krystal placed in the top 10!!! We had a wonderful evening and alot of money was raised for breast cancer research.


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